Learn how to sell on the marketplace and use the best strategies!

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When we talk about buying and selling online, a new trend is emerging strongly in the digital market: marketplaces.

With this comes the question: do you know how to sell on the marketplace?

Before understanding how sales are m Chinese Overseas Asia Number Data ade on this platform, it is first necessary to know what a marketplace is.

Basically, it boils down to a platform offering products and services that has a differentiated business model, as they bring high traffic to the seller, generating greater business opportunities.


Currently, Mercado Livre is the largest marketplace in Brazil, with thousands of sellers and millions of registered buyers.

However, there are other platform models, even because Mercado Livre is broad and covers various market needs, unlike segmented marketplaces, which serve a single segment and therefore bring more qualified leads.

To better understand this growing online trend, follow the following topics in our article:

Advantages of selling on a marketplace

Marketplaces and new consumers in Brazil
Step-by-step guide on how to sell on the marketplace

Learn to stand out even more

Advantages of selling on a marketplace
There are several benefits to knowing how to sell on the marketplace, including the large number of hits, quality traffic, greater authority for the brand, as well as a low investment cost.

Furthermore, marketplaces can facilitate business between:

Companies (B2B – Business to Business);
Business-Consumers (B2C – Business to Consumer);
Consumers-Consumers (C2C – Consumer to Consumer);
Business-to-Government (B2G – Business to Government);
Government-Citizen (G2C – Government to Citizen).
On these websites for selling products, the consumer finds several possibilities, being able to consult online catalogs, place orders, financial transactions, consult the purchasing process, etc.

Marketplaces and new consumers in Brazil

The increase in the purchasing power of classes C and D caused the demand for products and services to grow.

Some research outlined the profile of consumers in the country and showed that these classes have a consumption capacity of more than R$1 trillion, representing 58% of consumers who made their first purchase online.

In parallel to this scenario, we can observe the growth in the number of Brazilians with access to the Internet.

With ever-increasing demand, companies are faced with the challenge of exploring ways to reach these new consumers.

The infinity of online store options, however, makes companies think more and more about selling on the marketplace.

This is because it is a way for them to become references and gain more competitiveness.

By knowing how to sell on the marketplace and investing in this investment, your company is registered on a platform already consolidated in the digital universe, thus increasing its visibility in organic searches.



Another advantage found on some platforms is the request for B2B marketing consultancy and more detailed reports on the project's performance.

However, it is worth remembering: not all marketplaces offer such services.

Therefore, it is necessary to analyze the platforms currently available on the market and select which one best fits your needs.

For those who have just entered the online world, it is worth paying attention to these trends.

Joining a marketplace, at this moment, can determine the success of your business.