Brandstore. It is worth noting here

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That the level of postpurchase dissonance depends on the buyer's personality and the social reception of the purchase, and the greater it is: the purchase decision was more difficult, the degree of irreversibility of the decision is greater, greater complexity of the decision e.g. a large number of similar products on offer, greater effort and time required to make a purchase, higher product price, the product is more advanced. What are the causes of purchasing dissonance The causes of purchasing dissonance are very often the result of a simple mistake , e.g. purchasing the wrong size or color. However, there are more complicated reasons.


Below we present the most common ones. Lack of public support for the purchase Imagine that you run a women's clothing store. A client ordered a dress from you in which she wants to wear to a family celebration. She orders a Algeria WhatsApp Number package for work and immediately shows the dress to her friend and hears: Oh, did you really buy this dress I also ordered one, but the cut emphasizes all the imperfections of the figure, and the material shrinks immediately after washing. After hearing such news, the customer begins to have doubts about the validity of the purchase and will exaggerate even small product defects. The appearance of a competitor's advertisement offering a lower price or better purchasing alternative After purchasing online, customers can easily "come across" competitors' advertisements online.





If they notice that your competitor offers more attractive discounts, faster shipping or other bonuses resulting from the purchase, they may experience postpurchase dissonance. The goods do not match the description and photos If your product does not meet the expectations set by the descriptions and marketing photos, customers may feel cheated and therefore dissatisfied with their purchases. Postpurchase dissonance may also be caused by providing too little information about the product, e.g. not including dimensions. Impulsive purchases When a customer makes .