By reducing the number of fields to be

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Use smart forms Between a visitor becoming a lead, after the CTA, there is normally a form to fill out. Nobody likes filling them out – but you will need the information on the lead. How do you make it as easy as possible? The shorter a form, the more likely you are to convert.completed to 4 or less, you can increase its conversion rates by 160%. You need to ask the user for the most necessary information depending on the phase of the buying cycle. This means you must prioiritize information.

Then, to help understand this data, you can use our Smart Forms Phone Number Data from Plezi, to have a more detailed profile based on the maturity of your visitor. Lead MQL and how to follow the KPI’s? 10. Submit demo or appointment requests Sometimes we tend to multiply the layers of content before making contact with a lead. It’s better not to rush a prospect when they’re not ready, at the same time you must know when to strike while the iron is hot. Therefore, always keep the option for a client to contact you.




At Plezi, we have a demo request CTA on our menu bar. 11. Webinars How can you quickly identify and qualify leads that have a genuine interest in your product? At this point, it may still be too early for a salesperson to contact them. We’re still not sure about their profile or their needs. A webinar is a great way to build relationships at a low cost. It is a relatively light and simple tool to set up.