Any field you have set up in your subscribers

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This makes the email feel personal, like it was directly addressed to them. Personalized email subject line examples While addressing the subscriber by their first name in the subject line is one of the most common examples of using a personalization tag, there are a ton of use cases for personalization tags.  profiles could be used as a personalization tag. For example, if you collect information about your subscribers’ birthdays, you could send them a birthday email and set up a personalization tag to include their birthday in the text of the email.

If you have collected information about what company they work for, you could send Belgium Phone Number Data an email explaining why your company is a good fit for their company and use a personalization tag to fill in the name of their company. Maybe you collect information about their geographic location and can use a personalization tag to explain why you’re the best business in your industry in that geographic location. When you set up a personalization tag, you’ll want to make sure to set up a fallback for subscribers who may not have any data entered in that custom field.



For example, if you don’t have the first name of every single one of your subscribers, you may want to set the fallback to “friend” so that anyone who receives the email doesn’t just see a blank space where their name should have been filled. 5. Segment your subscriber list Segmentation is the process of dividing up your email list into different sub-lists based on various criteria. After that, you can send different emails to different segments to ensure that you are sending the message that resonates most with each subscriber group. Most ESPs can automatically create segments based on engagement, so you can send different messages to your highly engaged subscribers who open almost every email versus your less-engaged subscribers who may need some more coaxing.