With this data, it is clear how important your content assets are.

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Pardot has AI for lead scoring using its Einstein Behavior tool, with which you can score all the activities carried out by prospects in the last year, allowing you to score even those contacts that are not synchronized with Salesforce. Mobile apps Both have applications to access the platform from your mobile, although with more limited functions compared to the web version. Advantages of HubSpot Functionality While both platforms tend to be easy to use once you get familiar with them, HubSpot is much more intuitive from the start, making it perfect for beginners and experts alike.

In addition, HubSpot has excellent customer service to resolve questions Bulgaria Phone Number List and technical problems at any time They are available by phone, live chat or email. Although Pardot offers similar features, it is much more difficult to access in terms of functionality and support. Website, Blog, Landing Pages, and Email According to Review,  of marketers and companies say that content is a very valuable business asset. Additionally,  of companies agree that content marketing increases leads. HubSpot can host your website, and has its own blogging platform.





Their strategy revolves around Pillar Pages and Topic Clusters. It is easy to create and edit content, add images and CTAs, publish posts, schedule them on social networks, etc. Además, la creación de landing pages y emails en HubSpot es mucho más sencilla que en Pardot. ¿Por qué? En primer lugar porque HubSpot te ofrece gratis docenas de templates prediseñados. Esto hace que sea muy sencillo crear tus propias landingsemails con su editor draganddrop o, si lo prefieres, crear tu propio template con las herramientas de diseño de HubSpot. Pardot requiere que tengas conocimientos de código para crear las landing pages y formularios asociados.