LinkedIn SSI example LinkedIn SSI example

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This audio event from Mastercard looked at ‘BuildingCampaigns that Last’ and featured high-profile speakers from the brand andcreative agencies. Mastercard audio LinkedIn event Mastercard audio LinkedInevent Tip – Integrate personal and company activity There has been a dramaticincrease in the number of individuals using their personal brand to supportsocial selling in their business. It serves to humanize a brand by showing aface rather than a logo and can help to build more meaningful relationships andbuild brand awareness. This tactic is extremely effective, as the old adage of‘people buy from people’ translates into much higher reach and engagement ratesfrom personal rather than company profiles.


Consider which employees you canuse that have a presence on LinkedIn to take advantage oflower lead generationcosts andhigher sales performance. Tip – Use micro-influencers Micro-influencermarketing has exploded for BC on channels such as Instagram and TikTok. ButLin Cameroon Phone Number List kedIn is a great place to use influencer marketing as part of your BBstrategy. These influencers should be experts in their field the word microequals niche and have strong credibility and reach your target audience. Theycould work for you, or you can find them using social listening tools, hashtagand mention analysis, and wider research of your target audience. Remember thatinfluencers will only partner with businesses that complement their own personalthought leadership brand building. Finally, think about how influencers whooperate on multiple channels could widen your business exposure on platformssuch as TikTok, Instagram, and YouTube as well as LinkedIn. Tip Boost yourSocial Selling Index SSI LinkedIn’s Social Selling Index SSI is a formula thatassesses how good a user is at ‘selling’ on the platform.





It ranks yourperformance on LinkedIn against others in your network or industry and helpsyou understand if your content resonates with your audience.  Knowing your SSI helps you to work on severalfactors to become a better seller and gauge engagement. The best ways toimprove your SSI score are: Create a professional persona Engage with LinkedIninsights Use LinkedIn tools Seek out meaningful connections The higher your SSIscore, the better you are at driving engagement so it’s a good way to challengeyourself to create content that engages. Use Social Media to Drive Leads &Revenue There's a huge opportunity to grow your brand and customer base usingsocial media marketing. Our short Social Media Marketing track will teach youhow to gain customers using social media, how to design social content, brandstorytelling and the importance of customer experience, and how to build socialcommunities. Sign up today.