You can use these in the series of blog

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You can then add a call to action to each blog post that lets prospects download the white paper. Of course, you can also go the other way and repurpose a series of related blog posts as a white paper! You can see on Plezi, for example that we have a series of posts on lead nurturing, as well as our white paper on the very same subject. (Plezi’s landing page for our Lead Nurturing guide.


Create infographics In a similar way as repurposing statistics deutschland phone number from a blog post, you can also create a series of infographics from information contained in a white paper. The advantage here is that you might have created some specifically for inclusion in the white paper itself.  posts that you create from a white paper or adapt them for posting on social media. Infographics can increase traffic to your website and help establish your brand as an authority for a particular topic.




How to repurpose webinars B2B webinars are more popular than ever and a great way to provide your target audience with engaging content. They can also generate leads for a long time after they originally took place. That makes them a good choice for adapting to other content formats. 5.1 Create blog posts A relatively easy way to repurpose a webinar is to create a transcript of the video and use this as the basis for a blog post.