Asking questions directly related to your business

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And the best way to optimize for those is with a free Google My Business (GMB) profile. Why? Because Google usually pulls answers about your business from here if it’s there. For example, say that I wanted to book an appointment with my local salon. If I ask Google for the number, it comes from their GMB profile. google voice search phone If I ask for directions on the day of my appointment, they also come from GMB. google voice search phone 2 But GMB is important for more than just searches directly related to your business. It’s equally, if not more important, for other types of local searches. For example, if I ask Google Home to find the best local Italian restaurant, it reads out suggestions based on GMB profiles. 03 voice search But it’s not just about having a profile.


you also need to work to earn reviews and optimize your listing. And an important part indian phone number of that is keeping things up to date. Let me drill home just how important this is with a true story… Last year, I asked Google for directions to a dental office. Roughly ten minutes from the end of my journey, I realized Google was taking me to their old location because they never updated their GMB address after moving. I almost missed my appointment. 2. Find the questions people are asking Beyond Google My Business, voice search optimization is mostly about creating and optimizing content for relevant questions that people are asking. And there are a few ways you can find these. Find questions you already rank for If your site is already ranking high for popular questions, these are low-hanging opportunities for voice search optimization. Why? Because Google pulls most voice search answers from one of the top-ranking pages.



Here’s how to find these: Site Explorer > enter your domain > Organic Keywords > filter top 5 rankings > filter for keywords that include words like “who,” “what,” “when,” “where,” “why,” “how,” etc. 3 questions you rank for Find questions that competitors rank for If you’re already ranking for questions, it’s probably because you’ve already answered, or at least partly answered those questions somewhere on your site. But if competitors are ranking for questions that you don’t rank for, then it’s probably because they’ve answered questions you haven’t. To find these, paste a few competing domains into Ahrefs’ Content Gap tool, then your domain into the “But the target doesn’t rank for…” part at the bottom.