Does your experience and expertise

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Resource links: List your site, study, or product/service on sites that are already listing them. Creating a list of sites, analyzing them, and customizing your pitch for outreach using the techniques above will ensure you are challenged to solve problems by showing your company or expertise and experience. My article, 10 ways to build links for any website, has more advanced strategies for intermediate or advanced link builders. Get the daily newsletter search marketers rely on. Business email address Get Search Engine Land in your inbox. See terms. A starter link building process Although you should test other processes, this process will set a new link building program down the right path to scale up the market of content.

Step 1: Strategy and planning Before diving in, outline a DB to Data link building strategy. Define your goals, target audience and strategies. Linkable content or an expert? Can you build new content? How new is the site or company?  fill a gap or enhance an existing subject or conversation? Step 2: List building In this step, you’ll find potential link building opportunities using: Advanced search operators in Google. For example, if you’re in the health niche, you might search for “health + write for us” to find guest posting opportunities. Link databases like Majestics, Moz, Ahrefs, and Semrush. You can also find sites with specialized list building tools or features. Pitchbox has default campaigns that use Semrush, Ahrefs and Moz APIs to create lists based on a type of campaign. Buzzstream is another low-cost option.



Tip: Use the advanced search operator feature in Pitchbox to create larger lists of sites. Pitchbox - Advanced search operators Step 3: Backlink outreach Use the site lists to create an outreach strategy and contact the sites. Based on the site list, determine which technique to use and group the sites by technique. Select an email template that is best suited for the technique. For example, a guest posting strategy can use a standard guest posting template. Then, customize the template based on the prospective site. Step 4: Measurement and optimize Evaluate the initial performance with a count of quality links obtained from influential content creators. When evaluating the link building, focus on analyzing the messaging and how the contacts are responding or not responding. The analysis needs to answer the question, “Why did the creators not want to share these topics?” Refine the messaging to understand the wants and needs of the content creators in the specific niche.