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The best way to discover your prospect favorite channel? Try them all. Imagine focusing on Linkedin whereas your prospect only connect to the app once a week. You don’t have much chance of getting an answer. Channels To Leverage For Sales Outreach channels you can use for with multichannel outreach: Email Linkedin DMs Linkedin Inmails Cold Calling Twitter . is simple here: Diversifying your sales channels make your lead generation more robust and crisis resistant.

Email Email is the most common prospecting channel. It’s easy seo expate bd to set up and easy to scale, as you can send up to emails per day per email address. Pros Cons Volume ( day) High competition Easily scalable Low Reply Rare Spam Filters Pay to find emails However, you need to collect the emails of your leads. You will never found % of them. You also need to take care of your deliverability to avoid spam. . LinkedIn DMs LinkedIn is the nd most popular prospecting channel.



You can contact people by sending connections request or Inmails. The huge advantage of LinkedIn is that all LinkedIn profiles are public. Pros Cons Free Low volume ( request /week) High reply rates Hard to scale No deliverability issues It is easy to contact your leads there as long as they have a LinkedIn profile. However, to be able to send messages, you need your leads to accept your connection request first. This is the only drawback compared to email, where you can land directly in the inbox.