Darrell was helping other bloggers

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Pricing Product Solutions Resources Company LoginSee my leads Pricing Product Solutions Resources Company Login See my leads BlogB2B Marketing How ConvertKit Grew from $98k to $625k MRR by Doing 150 Webinars in 1 Year 04 September 2020 by Jera Brown 10 min read How ConvertKit Grew from $98k to $625k MRR by Doing 150 Webinars in 1 Year Table of contents The Early-Stage Secret: Find One Thing That Generates Growth How ConvertKit Ran Successful Partner Webinars Should You Replicate This Strategy? Share In January of 2016, two friends on an annual ski trip had an unexpected conversation.

Those friends were Darrell Vesterfelt and Nathan Barry. At the time,  monetize bulgaria number dataset their digital platforms. And Nathan was the founder of ConvertKit, an email marketing platform built specifically for professional bloggers. “Nathan and I had this epic 4 or 5-mile walk outside of Breckenridge, brainstorming what it might look like to work together,” Darrell told us during a recent Skype interview.

“At the end of the walk, we just kept circling the block, talking about our ideas.” ConvertKit was three years old and was generating $70-80k a month in revenue. It had grown pretty much organically — promoted by word of mouth, especially by influential bloggers. No one at ConvertKit had solely focused on growth, which is what, on that cold walk in January, the two friends decided Darrell would do.