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To do this, as we have already mentioned, it is essential not onlywrite quality content, but also position it for specific keywords for your target, through keyword analysis: by studying the keywords searched for by the user, it will be possible to be found on search engines exactly at the moment in which he expresses a specific need. This becomes useful not only for , but also to only attract visitors who may subsequently be intrigued by your products or services. How to convert the user into contact? The "baits" Let's ask ourselves a question: is it better to have 100,000 visits to the site and zero conversions or to have 10 visits and 2 conversions? Almost certainly, those who are tempted by large numbers will consider the first option. Those who, however, want to make their company website a tool for reaching new customers will respond that the number of visits is irrelevant because it is essential to consider the number of conversions.
Generally, the number of contacts should be directly proportional to the number of visitors who land on the site: the more users who enter the site and browse it, the greater the possibility of reaching new potential customers (i.e. those who fill out the form contact). of those who decide to focus on: making the company known and adding contacts to their database, which can then be exploited to achieve new sales. So how can we transform an anonymous visitor, whose movements Agent Email List on the site can at most be known, into a contact with name, surname, telephone number and e-mail address? In this sense, there are real "baits", which allow you to get closer to the user in a delicate way, without being insistent or too commercial. Given, in fact, that the majority of users will skip the "contact" page of your site because they are still inexperienced and not ready to get in touch with you, you must offer something to gain their trust.
What could you offer your visitor to train them and bring them further closer to your company? In-depth guides, e-books, a successful case study, a document that answers the question: "Why choose us?" they can prove to be useful tools for the cause. Only by providing you with his basic contact details will he be able to access the content you have prepared for him. Subsequently, you will keep the relationship alive by means of a strategy of (first and foremost), i.e. nurturing, through information, the potential customer. Here are 2 examples of premium content (the perfect traveller's handbook, why choose Valpolicella Viaggi) that the NetStrategy team created for a travel agency, one of our clients. Respectively, the first is aimed at those who want further information on how to leave without anxiety (how to pass air checks? What type of insurance to take out? What is "ruined holiday damage.
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發表於 2024-3-14 16:40:31