How Does This Affect AI-Generated Content

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You might still be skeptical, and feel safer if you’re writing content purely without AI. However, what you should be worried about is choosing the best content writing tools, and making sure to use them properly. After all, given how much time and money you can save with this in your toolbox, it’s worth taking the risk—with a few guidelines set in place. Google even supports this (in a way), in their updated page on AI-generated content: Google's updated page on AI-generated content:

On the same page, they also said this: “This said, it’s important to recognize that not all use of automation, including AI generation, is spam. Automation has long been used to generate helpful content […] AI has the ability to power new levels of expression and CY Lists creativity, and to serve as a critical tool to help people create great content for the web. This is in line with how we’ve always thought about empowering people with new technologies. We’ll continue taking this responsible approach, while also maintaining a high bar for information quality and the overall helpfulness of content on Search.” So no, you don’t have to stop using your tools.





But you might have to revisit how you’ve been using them. For starters, I suggest working with the right team. If the people using them are complete novices, then it might do your content more harm than good. Why? Because if they don’t know how to use these tools properly, then they might end up producing low-quality content that will, at best, be ignored by users (and at worst, get penalized by Google). Either way, the result is something you need to avoid.