To do this, it relies on essentially organic strategies

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This platform, set up by Google, is to tags what a CMS is to content: it offers an intuitive interface from which users can create tags and organize their tracking, from the same place, and without touching the coded. Moreover, Google speaks of “Tag Management System” regarding its tool, as we speak of “Content Management System” for content. With the same objective: to simplify the lives of users. The use of tracking tags allows webmasters, marketers and SEOs to obtain a large amount of information about Internet users who visit a website .

Thanks to the data reported in the analysis tool, it is possible to better understand your audience, to decipher their behavior, and to follow their purchasing journey step by step. But also to know precisely what is Buy Bulk SMS Service happening on a website, to identify the most viewed content or the links on which Internet users click most often, etc. All this data is essential to properly manage your marketing strategy and give it a relevant direction , with the aim of maximum profitability.

However, the collection of data on a website is only possible through tracking tags, which are at the heart of Google Tag Manager. What is GTM used for? To understand the usefulness of Google Tag Manager, you must first understand the purpose of tracking tags, or “tags”. A tag is a piece of code that is inserted into a web page to collect data and send it to a third-party tool . For example, to obtain statistics via Google Analytics, you must first place appropriate tags on the pages you wish to monitor.