Content How a Corporate Blog Can

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Of the most popular and effective ways to reach a targeted audience today. Yet, many businesses have yet to create one. Why do they need to reconsider and start blogging now? Blogging can serve as a surprisingly powerful marketing tool for your business, helping you attract new customers and keep in touch with those who are already on board with your product or service. Consumers these days loathe being sold to, and with so much content cramming the web, companies need a new way to stand out without focusing solely on promoting their products and services. A corporate blog can accomplish this and help you expand your reach. But having one is only as good as the planning that goes into building it.