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Ad copy You can change ad texts as described under “URLs”. Here we have a good tip for you: It's best to check again whether there are any changes to the texts and activate the new ad texts straight away, including the new URLs. It's better to make all the changes at once, because every time you change the ad text, no matter how small (even just the URL), a new text is activated - which then has to develop a new history with the keywords. Pitfalls and conclusion fallen-tree-trunk-on-a-forest-path Many an obstacle lurks as a stumbling block when relaunching your SEA campaigns Go through all of the above points step by step for your own relaunch.
This way you can prepare yourself and your SEA campaigns specifically for your relaunch. View from the Special Data summit over the Alps The road to a successful relaunch is rocky and full of obstacles - but it's worth it with good preparation What are your experiences with SEA campaigns during and after the relaunch? Or are you currently planning your website relaunch and still need support from an SEO or SEA team? We are looking forward to your feedback.The pillar page, which has been on everyone's lips since the end of 2018 as the panacea par excellence in the SEO scene, focuses on topic clusters and turns its back on the once-hyped holistic landing pages.

Supposedly. Here I'll show you what this concept is all about, when such a strategy really makes sense and why it's still only about one thing - namely holistic content. Pillar Page as a pillar in the CM A pillar page supports your content clusters - and vice versa. What is a Pillar Page? In short: a pillar page is a page on your website that deals comprehensively with a specific topic. The term “pillar” comes from English and can be translated as “pillar” or “pillar”.
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