This fact led to the existing penalty

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The purpose of the following actions was to identify these elements. Analyzing the degree of indexability of the site, the following aspects were observed: The site's XML sitemap contained 835 products of which only 13 were marked as indexed; The number of indexed pages was 945,000. Starting from these data, it became clear that in one way or another the number of pages was artificially increased , and the new pages were "suffocating" the original content.  In order to return the number of pages to a normal number, I analyzed the URL Parameters section of Google Search Console. Here it was observed that the large number of artificially indexed pages were parameterized URLs in the search section of the site.



I took a random search page and viewed it "through the eyes" of Googlebot ("fetch as Google" from Google Search Console). Thus, the malicious code served to the crawler was visible and invisible to the ordinary user. The next steps were: The identification by a programmer of the Phone Number Data responsible code within the website and its elimination; Blocking parameters for indexing in Google Search Console; Blocking the indexing of any search URL using robots.txt; After the implementation of the above elements, the takeover was again used as Googlebot and the sending for indexing of the homepage and the pages to which it has links.



After a week from the last activity, the analysis of data from Google Search Console showed a return of traffic to normal parameters. Traffic return graph Traffic return graph Conclusions: The daily performance monitoring, available in the SEO packages offered by Netlogiq, would have allowed identifying the problem much faster; Organic traffic drops caused by technical problems are reversible in a short time as long as they are correctly identified and appropriate solutions are applied.