The of experiential and emotional

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Only with targeted strategies and micronarratives inserted into each touch point of the customer journey is it possible to involve and attract the buyer, convincing him of the goodness of your product and/or service and pushing him to purchase. The key objective of B2B lead nurturing is to establish relationships of trust by providing personalized experiences capable of solving problems and dispelling doubts.
  
Always remember that it is essential to send the right content, to the right user, at the right time. How a lead nurturing program works Typically, the tools available are emails, articles, success stories of other customers, events, webinars, white papers, social media. It is important to diversify formats and channels (for example using videos together with written text), to create the richest and most rewarding experience possible for everyone.



The key question is: “What need do you want to answer?” With this question in mind, the lead nurturing campaign is built. An example of lead nurturing An example? The customer downloads a whitepaper, thus providing a first contact and an indication of the topic of interest. Once contact has been acquired, there are many things that can be done. For example, you could contact him via email with a proposal.