What is the percentage of Afro-descendants in your company
ADVERTISEMENT How can I make my brand meet the needs of this audience? First things first: Don't do it just for profit . Companies that claim to be inclusive to the world, but do not adopt inclusion measures within the workplace, are often unmasked and lose credibility. You need to encourage representation across all departments and initiatives, and this goes far beyond marketing campaigns. After adopting this mindset, you can pay more attention to your strategies. Here is a list of 5 steps worth following to win the credibility, the hearts and, also, the preference of consumers from this ethnic group: 1. Employ a representative workforce Representation goes far beyond putting a person in a television commercial or magazine ad.There are deeper elements that should concern you. For example, what is Telegram Number Data the percentage of Afro-descendants in your company? What is the percentage of these people in high positions? You should hire decision makers, leaders and marketing professionals who understand and can speak to the consumer communities in this segment. Keep in mind that your brand will only provide services and products optimized for this audience if there is a workforce to represent it within the company. Representation in a company means full capacity to access the deepest desires and particularities. It's harder to think differently when everyone on your team looks the same . 2. Promote policies for this audience Make sure your products are accessible to these communities.
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Promote supplier diversity for Black-owned or Black-focused brands. Stakeholders and partners must also be anti-racist and adopt inclusive measures. An example of these efforts is the initiative of the retail brand Target. Cassandra Jones, vice president and general manager of beauty and cosmetics at Target, said, "With the addition of nearly 40 new beauty brands, we are raising the bar on our premium beauty experience." Among these new brands, twenty of them belong to Afro-descendant entrepreneurs. It can be a great opportunity for other companies to do so, following the example of a global brand.
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