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Frequency is also important. Some studies show a positive correlation between the frequency of blogging and the number of potential customers on the site. The blog that generates the most leads must be created and published specifically to achieve a positive correlation. Simply generating more content which may be your conclusion from the published statistics will not make you a content marketer, nor will it help you gain clients. The objective of the content is very important Another important part of the definition of content marketing is the objective.That the content pursues in the different phases of the sales funnel and in the customer journey . Some content is designed to attract visitors, some content is designed to attract potential customers, and some content helps convince visitors to become prospects. The more Digital Marketing Service concentrated the content of one of these works, the more useful the information you collect about how people interact with it will be. It is a huge challenge to generate content for the different phases of the sales funnel and even if you write well, write according to your buyer persona.
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An do it frequently, if you are not considering the phases of the funnel, you are missing an important component. For example, if you only write content about general topics about the industry and never create content about specific brand solutions, you may attract visitors, but you won't have done much to convert them into leads. Another example is when the content only involves your brand's solutions and where you only talk about your product all the time, ending up scaring away those who either already know you or are not ready to buy.
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