How many times have you opened an email
The reason? Something that moves in the email or a visual element immediately draws attention and compels users to continue reading it. However, this does not mean that you include what seems relevant to you. You need to follow certain principles and best practices to optimize media usage for better engagement and conversions.Here are some of them: Avoid using stock images as they are overused on the internet and do not add originality to the email content. Include high-resolution images that do not take up all the space but add value to users. Use media with human faces to improve trust and convey a sense of belonging. Include alt Country Email List text for your media so users can understand what you're trying to convey if the image doesn't load. Image source Use GIFs to communicate the feel of the email; however, make sure it is not a large file as it may affect deliverability or worse, not load upon receipt. Image source Embed or link videos in email instead of adding them as attachments for faster loading speed and viewing experience.
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Image source Adding rich media to your emails can significantly improve your conversions because it will show a visual representation of the product or service you offer, making it easier for subscribers to imagine themselves using it before making the purchase. 7. Structure your email correctly People receive more than half a dozen emails every day because email marketing is booming. No matter how good it is, it still hurts and reduces the chances of your email being read and acted upon unless you do it quickly. Users skim more than read emails. skimmed through it,
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